Back to School

Blog 22 Back to School

Back-to-School shopping is the second-biggest retail season of the year. Local retailers have kids to thank for the back-to-school bonanza. Kids don’t trust mom and dad to order lunch boxes and T-shirts online.

The recently published Deloitte 2018 Back-to-School Survey forecasts the following:

Biggest Season Ever. Shoppers will spend $27.6 billion this year. The average household will spend $510, an increase from $501 in 2017.
Let’s Go to the Mall! Foot traffic rules! Kids are picky about their clothes and supplies. They want to try stuff on, buy what’s cool, and see and touch selections. 83% of back-to-school buying is done in person at department stores and office supply retailers.
Clothes Top the List. Most of the budget is spent on clothes, shoes, and accessories. $15.1 billion will be spent on new duds, an average of $286 per household.